FOXERS is a boutique apparel brand that was created in 2007 by Founder and Designer, April Spring. Her philosophy is that clothing can be stylish, comfortable, and multi-functional. In 2006 she had a brainstorm to use a men's boxershort waistband band on women's underwear.
April came up with this idea after seeing many women's thongs peeking above their jeans and she thought "If we only had the boxer band like men's boxers..." She took that light bulb moment and within 24 hours purchased men's boxers, cut the top bands off and stitched them onto women's underwear. She has two US patents for the idea. For more read "How we started FOXERS"
FOXERS clothing is primarily lingerie and lounge wear. It has grown from the first styles of women's underwear with the men's boxer waistband, to many styles that bridge sleepwear and loungewear. FOXERS give women the comfort and style of boxer shorts, but still look and feel sexy. When wearing FOXERS you might be asked "Are you wearing boxer shorts?" You can proudly answer, "not boxers, FOXERS" and (if you dare) show a little more of what lies beneath.
We are in the pursuit of delivering garments that customers will love and no detail is overlooked. Every bow placed and every button added demonstrates our attention to detail. April designs all products to have comfort & functionality and uses the best fabrics.
Since launching FOXERS in January 2007 we have been adding new styles and an array of stylish colors. Our brand grows from the FOXERS team but is also influenced by customer demand. For example, we made panties, buyers asked for matching tops. We made the boyshort, customers asked for a boyshort with more coverage so we introduced the boxer brief. Customer input and collaboration is what drives our success and makes building FOXERS so much fun. THANK YOU!
"Fun, Sexy, Comfortable"
FOXERS are designed to make you look good and feel good and stay "at the top of the rotation".
Owner / Design / Sales
Owner / Technology
Ecommerce / Graphic Design